Sören Preibusch

Sören Preibusch (2014), standing

In January 2015, I joined Google as a User Experience Researcher in Mountain View, California. Before that, I was a post-doctoral researcher at Microsoft Research, Cambridge. In the tradition of behavioural economics, I design and deploy large-scale lab experiments, field studies and log analyses to quantitatively describe consumers' privacy concerns and behaviours. I observe privacy choices in major Web activities (shopping and search) to measure the value of privacy and of privacy-enhancing features. I study measurement techniques for privacy concerns and use statistical methods to assess their diversity, temporal evolution and variation across countries. Through the methodological and material results of my research, I advance the state of the art and provide business intelligence to engineering teams, legal and marketing.

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Curriculum Vitae / Bio

Sören Preibusch (2014), sitting

Sören Preibusch has been conducting privacy research for more than a decade. He combines large-scale field and lab experiments with observations and online surveys to quantify privacy choices and concerns. His work on the behavioural economics of privacy covers privacy negotiations, electronic market interactions, and online social networking. His recent studies have examined online privacy in search and shopping, form filling behaviour, and technical ways to prevent discrimination.

Sören Preibusch holds a Ph.D. in computer science from the University of Cambridge (2012) and a diploma in industrial engineering from Technical University Berlin (2008), both supported by a scholarship from the German National Academic Foundation. Until October 2014, he was a post-doctoral researcher at Microsoft Research (Cambridge, UK). In January 2015, Dr. Preibusch joined Google (Mountain View, CA) as a user experience researcher.

CV / Lebenslauf Sören Preibusch (October 2015)


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Key Facts on Privacy Negotiations

Problem statement - Take-it-or-leave-it offers are the current corporate and regulatory practice: privacy policies are far from personalised. Yet, consumers value privacy quite differently and the worries they attach to particular data items vary. As a result, many frustrated and disappointed customers cancel online purchases or avoid online interaction.

Privacy Negotiations - In Privacy Negotiations, consumers and service providers establish, maintain, and refine privacy policies as individualised agreements through the ongoing choice amongst service alternatives.

Incentivised Privacy Negotiations - In incentivised privacy negotiations, the transaction partners may additionally bundle the personal information collection and processing schemes with monetary or non-monetary rewards.

Ethics of Privacy Negotiations - Privacy negotiations do not contravene the human right to informational self-determination. Consumers are not rewarded for renouncing their privacy, but agree on a price for personal information, which is an economic good. As a privacy-enhancing technology, incentivised privacy policy negotiations lift this price above null compensation.

Sören Preibusch, 2009


Sören Preibusch
Kottbusser Damm 24
10967 Berlin
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