Sören Preibusch

Sören Preibusch (2014), standing

User experience researcher and manager for Google's advertising products (incl. Google Ads, Google Marketing Platform, totalling $90b+ annual revenue) driving product excellence, user engagement, and revenues through quantitative research. Prior career at Microsoft Research and University of Cambridge. Internationally recognised privacy scholar with more than a decade of experience. Multiple invited talks, including NIST (US Department of Commerce), the IWGDPT (Data protection enforcement authorities) and ENISA (European Commission). Track record in privacy research, fluent on empirical methods to quantify consumers' privacy concerns, behaviours, and the competitive advantage of privacy. Reviewer for National Science Foundation and European Commission.

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Curriculum Vitae / Bio

Sören Preibusch (2014), sitting

Sören Preibusch has been conducting privacy research for more than a decade. He combines large-scale field and lab experiments with observations and online surveys to quantify privacy choices and concerns. His work on the behavioural economics of privacy covers privacy negotiations, electronic market interactions, and online social networking. His recent studies have examined online privacy in search and shopping, form filling behaviour, and technical ways to prevent discrimination.

Sören Preibusch holds a Ph.D. in computer science from the University of Cambridge (2012) and a diploma in industrial engineering from Technical University Berlin (2008), both supported by a scholarship from the German National Academic Foundation. Until October 2014, he was a post-doctoral researcher at Microsoft Research (Cambridge, UK). In January 2015, Dr. Preibusch joined Google (Mountain View, CA) as a user experience researcher.

CV Sören Preibusch (November 2018)


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Key Facts on Privacy Negotiations

Problem statement - Take-it-or-leave-it offers are the current corporate and regulatory practice: privacy policies are far from personalised. Yet, consumers value privacy quite differently and the worries they attach to particular data items vary. As a result, many frustrated and disappointed customers cancel online purchases or avoid online interaction.

Privacy Negotiations - In Privacy Negotiations, consumers and service providers establish, maintain, and refine privacy policies as individualised agreements through the ongoing choice amongst service alternatives.

Incentivised Privacy Negotiations - In incentivised privacy negotiations, the transaction partners may additionally bundle the personal information collection and processing schemes with monetary or non-monetary rewards.

Ethics of Privacy Negotiations - Privacy negotiations do not contravene the human right to informational self-determination. Consumers are not rewarded for renouncing their privacy, but agree on a price for personal information, which is an economic good. As a privacy-enhancing technology, incentivised privacy policy negotiations lift this price above null compensation.

Sören Preibusch, 2009


Sören Preibusch
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