Dr. Sören Preibusch is a transformative technology leader and internationally recognised privacy expert with a track record of more than fifteen years in industry, research, and public administration. Throughout his career, Sören has been passionate about advancing human-centred technology for an inclusive and prosperous digital society.
Dr. Preibusch is heading the technology department at the Berlin Commissioner for Data Protection and Freedom of Information ? to advise the public sector and supervise companies in Berlin. His focus is on privacy through tech design, especially in AI, health, and mobility applications.
Sören previously lived in California where he led the research organisation for Meta's global tech infrastructure, focusing on engineering productivity and powering experiences for the benefit of more than three billion people worldwide. Earlier, he worked at Google where his team's insights helped online advertisers large and small in creating better ads.
In addition to his career in industry, Dr. Preibusch is an internationally recognised privacy scholar. He has published on empirically understanding privacy choices and preferences, and on discrimination-aware data mining. Sören has given multiple invited talks, including at the National Institute of Standards and Technology (NIST / US Department of Commerce), and he has been a reviewer for the National Science Foundation and the European Commission.
Preibusch, Sören. Big Data, Small Money, No Privacy? Was bekommt der Verbraucher für seine persönlichen Daten und wie viel ist Datenschutz wert?
In: digma, Zeitschrift für Datenrecht und Informationssicherheit,
13 (1),
pp. 18–21,
2013 Schulthess
Preibusch, Sören. Datenschutz-Wettbewerb unter Social Network Sites [Privacy competition amongst social networking sites]
In: Freundschaft und Gemeinschaft im Social Web. Bildbezogenes Handeln und Peergroup-Kommunikation auf Facebook & Co.,
Klaus Neumann-Braun, Ulla Autenrieth (eds.)pp. 269–284,
2011 Nomos Verlag
Krol, Kat;
Preibusch, Sören. Control versus Effort in Privacy Warnings for Webforms
In:
Proceedings of the 2016 ACM on Workshop on Privacy in the Electronic Society (WPES '16),
pp. 13–23
24 October2016, Vienna / Austria, ACM
Bansal, Chetan;
Preibusch, Sören;
Milic-Frayling, Natasa. Cache Timing Attacks Revisited: Efficient and Repeatable Browser History, OS and Network Sniffing
In: Hannes Federrath, Dieter Gollmann (eds.):
ICT Systems Security and Privacy Protection
IFIP Advances in Information and Communication Technology,
455,
pp. 97–111,
2015
at the 30th IFIP TC 11 International Conference (SEC 2015).
26–28 May2015, Hamburg / Germany, Springer International Publishing
Liebling, Daniel J.;
Preibusch, Sören. Privacy considerations for a pervasive eye tracking world
2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing: Adjunct Publication (UbiComp Adjunct 2014),
13–17 September2014, Seattle / US 2014
Kammüller, Florian;
Preibusch, Sören. Privacy Analysis of a Hidden Friendship Protocol
In: Garcia-Alfaro et al. (eds.):
8th International Workshop on Data Privacy Management and Autonomous Spontaneous Security (DPM 2013)
Lecture Notes in Computer Science (LNCS),
8247,
pp. 83–99,
2014
at the 18th European Symposium on Research in Computer Security (ESORICS 2013).
12–13 September2013, Egham / UK Springer Berlin Heidelberg
Preibusch, Sören. The value of privacy in Web search
Twelfth Workshop on the Economics of Information Security (WEIS 2013),
11–12 June2013, Washington D.C. / USA 2013
also published as: The Privacy Jungle: On the Market for Data Protection in Social Networks
In: Economics of Information Security and Privacy,
Tyler Moore, David Pym, Christos Ioannidis (eds.)pp. 121-167,
2010 Springer US
Preibusch, Sören;
Kammüller, Florian. Checking the TWIN Elevator System by translating Object-Z to SMV
In: Stefan Leue, Pedro Merino (eds.). 12th International Workshop on Formal Methods for Industrial Critical Systems (FMICS 2007)
Lecture Notes in Computer Science (LNCS),
4916,
2008
at the 19th International Conference on Computer Aided Verification (CAV 2007).
1-2 July2007, Berlin / Germany Springer-Verlag GmbH
Preibusch, Sören. Privacy Negotiations with P3P
W3C Workshop on Languages for Privacy Policy Negotiation and Semantics-Driven Enforcement,
17-18 October2006, Ispra / Italy 2006
Preibusch, Sören. Implementing Privacy Negotiation Techniques in E-Commerce
In:
Seventh IEEE International Conference on E-Commerce Technology (CEC'05), pp. 387-390
CEC'05, 19-22 July2005, Munich IEEE Computer Society, Los Alamitos, CA
Teltzrow, Maximilian;
Preibusch, Sören;
Berendt, Bettina. SIMT – A Privacy Preserving Web Metrics Tool
In: M. Bichler, J.-Y. Chung (eds.). 2004 IEEE International Conference on E-Commerce Technology (CEC'04), pp. 263-270
CEC'04, 6-9 July2004, San Diego IEEE Computer Society, Los Alamitos, CA
Nicola Jentzsch,
Sören Preibusch,
Andreas Harasser. Study on monetising privacy. An economic model for pricing personal information European Network and information Security Agency (ENISA)
Deliverable, February2012
Alastair R. Beresford,
Dorothea Kübler,
Sören Preibusch. Unwillingness to Pay for Privacy: A Field Experiment Institute for the Study of Labor (IZA)
IZA Discussion Paper 5017, June2010 urn:nbn:de:101:1-20100630493
Sören Preibusch. Comments regarding the Notice of Inquiry on Information Privacy and Innovation in the Internet Economy
NOI: Federal Register 75(78):21226–21231 National Telecommunications and Information Administration,
Internet Policy Task Force 8th June2010
Joseph Bonneau,
Sören Preibusch,
Jonathan Anderson,
Richard Clayton,
Ross Anderson. Democracy Theatre: Comments on Facebook's Proposed Governance Scheme University of Cambridge, Computer Laboratory 29th March2009
Twitter coverage: @Chris_iks:
"Privacy is an opportunity for consumers and business alike. And we should make use of it!" Sören Preibusch at #datadays12 @Chris_iks:
"Even though we tell people Facebook is bad, they just don't stop using it!" :-) Sören Preibusch at #datadays12 @DataDays:
Soeren Preibusch, Uni Cambridge: "Even when its a bad site, people dont stop using it. Do you see people stop using facebook?" #datadays12 @Chris_iks:
Sören Preibusch, University of Cambridge: "Regarding privacy there's a dysfunction of the market due to lack of transparency." #datadays12 @kunstreich:
"We found that people actually do like to fill out forms on the net. If it's optional." ~S.Preibusch #datadays12 #controlparadox @DataDays:
Preibusch: "The right regulation allows people to act like they want to act. There are people who want to share information" #datadays12 @kunstreich:
"Caring bout privacy is highly correlated to the environment issue. Both are indicative of high income and education." ~S.Preibusch
Preibusch, Sören. Data Protection in Social Media
Annual International Data Protection and Privacy Conference – Privacy Laws and Business
11–13 July2011, Cambridge / UK
Twitter coverage: @rigow:
Sören Preibusch explains what the users want in 5min #privacy #fsw2011 @t_grote:
Sören Preibusch at #FSW2011: pricing decisions usually override #privacy decisions @t_grote:
Sören Preibusch at #FSW2011 monopolists tend to collect more and more sensitive private data. #Privacy can give competitive advantage.
Preibusch, Sören. Data Protection in Social Networks
The DataGuidance 5th Annual European Data Protection Intensive
26–27 May2011, London / UK
Sören Preibusch,
Matthias Fleckenstein. Strategies to Achieve Market Leadership: The Example of Amazon Technische Universität Berlin, Seminar "Ausgewählte Fragen der Strategischen Unternehmensführung" (paper)
M. Fleckenstein, F. Kirsch, S. Preibusch, J. Turowski, M. Wiedemann, N. Willmann. Strategien zum Aufbau einer Marktführerschaft – an den Beispielen von Amazon, Intel, Microsoft (slides)
SoSe 2005
Problem statement -
Take-it-or-leave-it offers are the current corporate and regulatory practice: privacy policies
are far from personalised. Yet, consumers value privacy quite differently and the worries
they attach to particular data items vary. As a result, many frustrated and disappointed
customers cancel online purchases or avoid online interaction.
Privacy Negotiations -
In Privacy Negotiations, consumers and service providers establish, maintain, and refine
privacy policies as individualised agreements through the ongoing choice amongst service
alternatives.
Incentivised Privacy Negotiations -
In incentivised privacy negotiations, the transaction partners may additionally bundle the
personal information collection and processing schemes with monetary or non-monetary
rewards.
Ethics of Privacy Negotiations -
Privacy negotiations do not contravene the human right to informational self-determination.
Consumers are not rewarded for renouncing their privacy, but agree on
a price for personal information, which is an economic good. As a privacy-enhancing technology,
incentivised privacy policy negotiations lift this price above null compensation.
